I’ve worked with multiple organisations where there have been challenges translating board-level strategies into something that really shows what a programme is trying to deliver or achieve. This becomes especially painful when trying to bring customers or internal employees/users on board as it’s not always clear where value lies or how we’re improving things for a given audience.

My approach helps to bridge this gap; mapping real, felt pain points or issues back to the overarching strategy that an organisation may want to deliver. Doing this and maintaining this approach helps us to empower those we’re working with and reduce the chance of missing the mark with transformation strategies.